Project Details

In response to Netflix’s RFP for the upcoming reboot of “Lost in Space,” the Director of Sales Development proposed a highly custom sponsorship program on Space.com. The program included a custom hub for all “Lost in Space” coverage, social takeover, interactive rich media unit, and sponsored articles. To create the mocks for this program, I referenced several interactive sites, including 100,000 Stars.

We wanted the custom hub to house news, a gallery and slideshows, videos (including “Meet the Robinsons” character intros), and to overall have “motion,” rather than being separate static pages.

The interactive rich media unit is a hybrid of the Header with Footer Adhesion and the IAB’s new responsive 4:1 unit (IAB’s New Ad Portfolio). The concept is to choose a Robinson character with whom to explore space. The Footer includes a CTA to watch the “Lost in Space” trailer, which opens up in the Overlay.