Challenges
The biggest challenge wasn’t scope — it was momentum. Deliverables were added frequently, timelines were tight, and we were simultaneously onboarding a new rich media vendor. I had to quickly get up to speed on the platform to build high-impact units while keeping creative cohesive across formats.
This was also my first time designing video graphics and collaborating closely with a video editor (who was so gracious and amazing, I have to add). Translating static design instincts into motion — and ensuring everything felt polished on screen — pushed me into new territory in the best way.
The pace demanded adaptability, fast decision-making, and strong cross-functional communication. Seeing the final campaign come together across so many touchpoints made the chaos worth it — it was a reminder of how collaborative work can scale when everyone moves in sync.
