Deliverables
Because the product didn’t yet exist, the challenge was translating a concept into something tangible and persuasive. I had to quickly design a page that felt production-ready, stay true to Tom’s Guide’s brand and UX patterns, and thoughtfully integrate LG’s visual identity into the proposed ad placements.
In addition to the design work, I structured and built the proposal slides for the final pitch deck — ensuring the narrative, visuals, and product mockups worked together cohesively.
This project reinforced the importance of speculative design: creating compelling, realistic experiences that help stakeholders envision what’s possible before anything is built.
