Google High Impact Ads

Advertising
Project Overview
As part of expanding Business Insider’s custom ad capabilities beyond standard IAB units, I helped launch three high-impact formats and reposition our ad portfolio — a shift that quickly strengthened our custom offering and drove measurable revenue growth.

For Google’s campaign, I partnered with Account Managers to translate their existing creative system into BI’s high-impact placements. The client provided a :15 video and standard banner assets, and the challenge was preserving Google’s signature minimalism while integrating a video player into a more immersive format.
Deliverables and Results
Maintaining generous white space, precise alignment, and typographic clarity was critical. Every adjustment had to feel intentional and consistent with Google’s established design language. Rather than overdesigning the placement, I focused on restraint — allowing the video to lead while supporting it with clean, structured layout decisions. The campaign launched smoothly with strong client alignment.

Like Adobe, this project is one of hundreds I’ve executed across industries. Working across varied brand systems — from expressive to highly minimal — has strengthened my ability to adapt quickly while preserving brand integrity within custom, high-impact environments.

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