Adobe High Impact Ads

Advertising
Project Overview
When I joined Business Insider, custom ad capabilities were largely limited to standard IAB units. I helped launch three new high-impact ad formats and collaborated on repositioning our ad portfolio — a shift that accelerated our custom ad business and drove immediate revenue growth.

On the production side, I partner closely with Account Managers to ensure custom campaigns launch seamlessly. My role spans translating client creative into BI’s custom ad specifications and building the final units within our rich media platform.
Deliverables and Results
For Adobe’s campaign, the client provided animated HTML5 banners, layered PSD and AI files, and video assets they wanted integrated into high-impact placements. Because video naturally becomes the focal point, I recommended minimizing additional animation to maintain clarity and cohesion. I carefully reconstructed their campaign creative within our formats, ensuring brand accuracy while optimizing for performance and user experience.

The result: fast client approvals with no revisions — a testament to thoughtful execution and alignment with brand guidelines.

Adobe’s campaign is one of hundreds I’ve executed across a wide range of industries and brand systems. Working across diverse creative standards, asset types, and technical constraints has sharpened my ability to adapt quickly, maintain visual integrity, and deliver polished work at scale.

Want to get in touch?
Drop me a line!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.