Project Details

Trusted Media Brands partnered with AMC to execute cross-channel promotions for AMC’s annual Christmas movie marathon. I worked our Account Managers to create high impact custom ads, and with our Lead Video Producer to create a variety of recipe videos that were promoted on-site and on social. I lead the overall design, creating storyboards for Taste of Home spots, and production of lower-thirds and endcards for the recipe videos.

Final deliverables for this project included:

• Producing three types of high impact ads using AMC’s brand-supplied assets that ran on Trusted Media brands properties
• Recipe/ingredient lower-thirds and endcards for social and on-site videos running on Taste of Home and Family Handyman
• Producing Taste of Home :05 spot running on AMC during the movie marathon
• Creating Taste of Home standard branded ads that ran in AMC’s newsletter

This was truly a collaborative effort to deliver on all fronts in a short timeframe, but I learned a lot from the project — working with a new ad vendor, and with a Video Producer for the first time!

Final Taste of Home social videos:

• Meltdown Fondue
• Crackling Hot Cocoa
• Guilt-free Chocolate Cake