Project Details

[Work in progress] To practice more UX/Product design, I am looking to redesign the sites and apps of existing brands. I know many people rely on Fresh Direct for their weekly groceries. The service is great and unique, and I wanted to try tweak the site design to give it more vibrance. Some changes include:

• A brighter green for all site elements (navigation, buttons)
• A grapefruit red as a secondary color, in addition to the green and orange in Fresh Direct’s color palette
• Larger, responsive hero image

Next up for this personal project ⁠— the category page and an interactive recipe page!