Project Details

Pixie did not have ads for their advertorial takeover, but provided many key visuals and branding guidelines for us to build a Wallpaper, 970×250, and a 300×600. I tested three color options, ultimately nixed the dark theme, and provided the client with two options from which to choose (they went with the playful yellow theme).

Also created three native traffic drivers to point to their advertorial: a custom content 300×600, a “Featured Story” 300×600, as well as a Footer.