Project Details

In responding to LG’s RFP for their upcoming line of Smart TVs, our Sales Development Director wanted to pitch a unique spin on our Holiday Gift Guide sponsorship. Playing on the idea of a smart TV, the idea was to build a Smart Gift Finder, serving a user tailored gift ideas based on their individual browsing history.

The Gift Guide sponsorship included a responsive in-content ad, a native “Featured Gift” placement, and traffic drivers to the guide.