Project Details

My starting goals at Insider Inc. were to 1) take a fresh look at their bread and butter ad products utilizing my design background and 2) to templatize the ads to offer turnkey custom solutions for Programmatic Guaranteed buys. My focus was on two umbrella products: content units and video units. Under those were either branded content (in conjunction with Insider Studios, living on Business Insider or Insider’s sites) or client-supplied content.

Hulu
Hulu bought a content unit which aligned their brand with timely entertainment Business Insider articles. This particular unit was redesigned to look more native to BI, as each tile clickout stayed on BI’s site.

Florida Keys
Florida Keys’ campaign involved 4x custom editorial posts, with content units as traffic drivers. Creating the layout required consideration for clean, legible design, consistency across different ad sizes, and scalability as a reusable template.

BASF, Delta
The large video units were previously used as additional pre-roll space, but the canvas gave plenty of opportunity for branding as well.